Is your language clear and free of jargon? If it’s positive, then you have a huge group of people doing your promoting for you. Here are 33 smart questions to ask during a product manager job interview: Strategy Before joining a company, you want to know that there is a clear vision for where they want to go. Your product might work well for seasoned users—but what about your new sign-ups? Just like an SEO strategy from 2012 won’t work today, go-to-market strategies will be wildly different ten years from now. Don’t bore your customers with an endless list—if you do, you’ll just end up with rushed answers. Finally, let your customers know their feedback will be used. Keep it straight to the point. So what’s their secret sauce? Whether you’ve just launched a new product that isn’t selling as much as expected or you’re wanting to sell even more of one that’s already doing great, here’s one thing you should try: survey your customers to get some insight about what’s working and what needs improving. Let’s not beat around the bush. The ones who use human insights to make sure their messaging hits the mark. In just two hours, you can capture the critical human insights you need to confidently deliver what your customers want and expect. UserTesting's ROI is 665%—read Forrester's Total Economic Impact™ report to learn more. The information you’ll get from your customers can help you steer your product and company to the next-level of success. You can ask this interview question to make sure your potential new hire is future-proof. With this question, you can see which products your customers are using and how often they’re using them. If they had a magic wand, what would your customers change about their. Your users use your product because it solves a problem for them. Questions that compare to their current solution help them see its failings, while questions that activate the imagination show them the potential value of your product for their life and business. Download a copy of the E-Book by clicking here. Why do they prefer one company over the other? Reach out to your customers and ask them the 10 game-changing questions above. If you’d like to learn more about Product Marketing, stay in touch! What phrases or design elements catch users’ eyes? Plus, it can help you with the creation and design of what you’re making—so companies really shouldn’t forget the importance of product research. What other types of people could find our product useful? Our 8th annual CX Industry Survey is here! Join a Webinar What entices your target user to click a Google Ads (formerly AdWords) ad? With UserTesting’s on-demand platform, you uncover ‘the why’ behind customer interactions. So maximize that. What challenges will your product or service face? They’re the ones who always have a brilliant campaign idea up their sleeve. So by asking this as a final question, everyone responding to your survey should have your product, and their experience with it, clear and fresh in their mind. Asking this question lets you know where you should be focusing your efforts to make your customers as happy as possible. If you are launching a new product or service or if you want to review sales and marketing tactics for an existing product or service then here are twenty probing questions to ask. Does your landing page meet those expectations? Brand. Notice: reading these questions is likely to be intensely frustrating, since you don’t know the answers to most of them. Are your customers aware of all of the features, products, and services that you offer? Join the conversation and shape the future of CX! What do your users consider their primary channel of choice? Spectacular marketers are the ones who are always asking the right marketing questions. They’re giving up their time to help improve your product—so don’t let it go to waste. 12 Questions to Ask When Pricing Your Product By Moira McCormick on July 12, 2016 You may have a wonderful product or service to sell but just because you think it's wonderful doesn't guarantee success. There are about a million different things surrounding that one goal, but at the end of the day, that’s what it’s all about. Finally, let your customers know their feedback will be used. 10 Crucial Marketing Questions for Every New Business Owner. It can tell you how to market your product in the right way, to the right people. REMEMBER: you are there to listen and answer. According to, If you’re ready to make a real impact with your. Do users find your blog/whitepapers/infographics/webinars helpful and relevant? In the case of larger markets, the emphasis may be on taking advantage of economies of scale. Product Marketing Manager Interview Questions. What words would they use to describe you? Important to remember here—if you’re asking your existing customers this question, then you’re only speaking to the people who you know can afford your product. Best practices for product marketing are constantly evolving. There’s no shortage of possible questions to ask a product management candidate. Do the forms work correctly and smoothly on all devices and all screen sizes? There are only a few moments when you will have the chance to intervene, and they usually come at the end. We field a lot of questions about how to generate leads with content marketing, but our answer isn’t focused on leads — it’s about the real value in building a subscriber. If you’d like to learn how UserTesting can help you understand your customers through on-demand human insight, Get a complete understanding of your analytics data, Evaluate the omnichannel customer experience, Find out how users discover your company through organic search, Relevance: The marketer's new secret weapon. Simply put, a product survey is a tool that a company can use to learn what their users think about their products. People are the most important element in your marketing mix. A good survey question is asked in a precise way at the right stage in the buyer’s journey to give you solid data about your customers’ needs and drives. The ones who use human insights to make sure their messaging hits the mark. Will your target market understand and engage with your next email campaign? The ones who are constantly looking for new and exciting ways to create great experiences for their customers. In the old days of marketing and communications, countless professionals in sports marketing were taught the 4 Ps of marketing, which was Product, Place, Promotion, and Price. This information will give you critical insight into how to market to your customers and compel them to take action. Well, then it might be time to build some premium features to generate more revenue. What would convince them to switch to your company? If you’re ready to make a real impact with your marketing efforts, ask these 78 marketing questions—and then test them. Marketing has one job—to generate value through attracting qualified leads that sales can convert into customers. What topics would they like to see you cover next? Where do users generally go to discover content related to their interests, their job, and their industry? Companies often spend a lot of time and put money into a new product, to find that their customers have no use for it. They invest in optimization and care about the experiences they leave their customers with. Why do you think your last A/B test result turned out the way it did? One thing to note is that you might want to make these types of questions optional to answer, with a … If your customers are talking trash about you, or if they’re thinking about leaving you, then you really, really need this feedback. This is not as straightforward as it seems. You want your readers to have time to think about the product by asking them the previous questions first. For some extra inspiration, check out our product research survey template and product feedback survey template. If you want to understand what sales really needs, you have to know what questions to ask. Share your experience as a UX/CX professional in our 8th annual CX Industry Survey. We've got your back. Product Questions to Ask Throughout Your Product Development Life Cycle Do they think your offer has value, and are they willing to pay money or enter their contact information in exchange for it? So what’s their secret sauce? This will make the following questions even more useful—you can see which products are making people happy, which ones aren’t, and which products your most dedicated customers are using. Once you have clear answers to these 10 questions, it’s time to communicate with your team. What words stand out to them on the Google search results page? 1. For markets of a certain size, niche marketing may be warranted. One of our team members will be in touch shortly. Do you have the right number of fields on your form? What type of content performs best on each social channel? Here you might find that the product isn’t as intuitive as you thought and this can be new user repellant if they get frustrated. So before you put your name on the door, consider this: At UserTesting, our experience has shown that: The most successful marketers are the ones who question and test everything. 5. Running a product survey but don't know what to ask? So plan ahead, find out the key pieces of information you want from your customers, and craft your survey around that plan. There are lots of ways to run a survey and even more ways to use the information you’ve learned. Just pick the questions you need to have answered now, and launch another survey down the road if you have more to ask. Do they seem helpful, or do they seem spammy? Who does a better job of convincing the customer to convert? Have you decided to become an entrepreneur? How likely would they be to recommend your company to a friend? “What are the top three things that you’ll need to make your number this quarter/year?” Focus on the big umbrella content and resources your sales reps need. Are the changes because of something you changed on your site, something different about your product, or something in the market? What do people like and dislike about your top competitor’s newest feature or product? So consider simplifying certain parts of the product, or offering video tutorials or helpful hints throughout. 03/22/2016 03:36 pm ET Updated Dec 06, 2017 Before you can be successful in a startup, you have to know your target market, inside and out. How to Ask Questions at a Product Management Interview. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. If and when they click on your link, what are they expecting to find? Now imagine how popular it could be if you focused on that problem as much as the others. Let’s take a look at some example product survey questions to ask customers about your product: How would you compare our products to our competitors’? By taking the time to answer these questions and thoughtfully plan how you want to market your product or service, you can ensure that your campaign is set up for success. The 5 key questions to ask before you launch your product. Which resources do you use to learn about product marketing? The ones who are constantly looking for new and exciting ways to create great experiences for their customers. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. When a user lands on your blog or resource center, what do they want to read first? How has your customer experience changed since your last test? Congratulations! When and where is your target market when they are most interested in your product? When you ask the right market research questions, you can identify opportunities to improve in your marketing strategy, operations, and industry. (If so, which ones?). From overall characteristics about ideal clients to logistics about measurement and offers, these questions walk you through the steps you should take prior to hitting “go.” How can you come up with an A/B test idea that will actually move the needle? What separates a spectacular marketer from an average one? Once you’ve gathered your answers and given them a proper read, get back to the people who responded and let them know what the future holds. Product research. How likely are you to recommend this product to others? A number of questions relating to the nature of the product or service must be considered. You want to know how you stack up. What, if anything, would make them stop doing business with you? This will help with new products and features down the road. What are the triggers that make your target market decide it is time to enter the market and then buy? Learn how to improve marketing's ROI and generate higher sales volume. Blast. Below we suggest 13 questions for sales reps that will help refine your marketing strategy. Who does a better job of explaining the product or offering clearly? If a user makes a mistake when filling out a form, do your error messages help them correct the mistake right away? Is your promotional strategy targeted at getting new customers, increasing sales with existing customers or attracting customers from your competition? So they’re always useful. But to make sure you hit on the main points every interview should cover, these eleven product manager interview questions are the best for you to reveal your candidates values and intentions: 1. We’ve made a list of some of our favorite product survey questions to help you conduct product research that’ll make a difference to your company. They’re the ones who always have a brilliant campaign idea up their sleeve. Why do certain pages have high bounce and exit rates? Save this question for the end of your survey. For existing products, you need to ask questions regarding a product’s reputation with your consumers. What are your users talking about on social media? Why are users opening some of your emails more than others? What do they like and dislike about the way you present your product or service? Are all of your forms fully accessible to people who use a keyboard or switch input device rather than a mouse? 7. Get practical tips on integrating user tests into an agile development process. So, let's get to it. Maybe a small feature, one you perhaps added as an afterthought, is what’s keeping people with you. This will let you know whether consumers would be willing to repurchase your product or not. The ones who are constantly looking for new and exciting ways to create great experiences for their customers. What types of support requests or complaints are coming in? Get ready to nail the interview! Can your target customer understand what’s being offered? If they need to complete a process that spans multiple devices, can they do it smoothly? If it’s negative, then that makes this whole survey even more important. Understanding your customer is more important than ever. If you knew the answers to these marketing questions, you would probably be the market leader. 8 Marketing Strategy Questions to Ask Before Building Yours. What would users change about your emails if they could? To help us develop our line of a la carte marketing services…we welcome your … This is a broad and basic question—but it’s important. And speaking of surveys…we could sure use your help! According to VentureBeat, the top 20% of marketers are more likely to base their decisions on test results and data. CEO, Quez Media Marketing & Build. How does your target market want to be engaged with and communicated with? Your customers know better than anyone how useful your product is. The ones who use human insights to make sure their messaging hits the mark. Hopefully these ten questions will help get you started in confirming that your customers really do want and are willing to pay for your next product. 10 Essential Questions to Ask Before Launching Your Product Here are the top 10 fundamental questions that you and your product launch team must answer to assure a great new product lift-off! If you have a product, someone else out there is offering something similar. efforts, ask these 78 marketing questions—and then test them. What are the rationalizations that people use to justify using your product? By clicking "REQUEST TRIAL" I agree to the Privacy Policy and Terms of Use. Product Marketing Managers develop marketing campaigns that promote and drive demand for company products. Tiffany Sauder June 24, 2020. What’s really causing users to leave your site at those points? Why do certain demographics behave differently than other demographics on your site? Shape What do people notice, like, and dislike about your ads? To get the answers to your digital marketing questions, you’re going to need to go to the source: your customers. What, if anything, did they prefer about the losing version? What’s turning customers on and off? What is the consumption rate of the product? Which means the hiring company will ask a multitude of questions to figure out if you are the one. You probably don’t want to include every survey question from the list above. What are these people's … Is there any other information they would need to see before clicking on that CTA? It could even open a path for future products or features. Here is the ultimate list of questions you can expect to be asked in a Product Management interview. If you’d like to learn how UserTesting can help you understand your customers through on-demand human insight, contact us here. How are you utilizing the feedback you receive on social media to shape the product? Spectacular marketers are the ones who are always asking the right marketing questions. Before you launch any survey, you need to have a purpose. Your Net Promoter Score lets you know how your customers are talking about your product to others. Imagine if your existing product is being used for something you weren’t aware of. Great marketers are the ones who ask questions and they talk to their customers to find the answers. Can they easily sign up for it using the forms you’ve provided? People forget that. Are you catching their attention with your CTAs? They’re responsible for advertising projects that increase brand awareness, including email campaigns, product … 10 Questions to Ask About Your Target Market. You might be making money now, but dissatisfied customers rarely stay around for long. What separates a spectacular marketer from an average one? Here are 20 questions market research can help you answer. Now you can also use product surveys for an existing product, so you can see how people are enjoying their experience and how the product can be improved. And finding new people to sell your product to can be difficult, so why not get your existing customers to help you out? Knowing where in the market your product falls, or at least how your customers see it, can unveil some really useful insights. By gathering human insight, you can find out what’s working so you create great experiences across all your channels. Do your users enjoy reading similar content from other companies? It’s pretty unlikely you only offer a single product with one single feature. If it’s too expensive, then imagine all the potential sales you’ve lost by just pricing out some of the more value-focused people. What do users notice first when they search for your keywords: your website, your competitors, or your ads? 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